Everything you need to know about Gentlemen's Hardware

14 January 2020
It’s one of Wild + Wolf’s oldest and bestselling in-house brands.  But how much do you really know about our hard-wearing lifestyle brand, Gentlemen’s Hardware?

We think the story behind the brand is pretty inspiring. So we’ve decided to share some of the best nuggets with you.

It all started with the word… ‘Gift’


Gentlemen’s Hardware started out in 2012 as a team of two designers, with a big vision.

They’d spotted a gap in the men’s gifting market that they wanted to fill.

The goal was to become a one-stop gift shop for men; to create a space where you could find premium gifts that your dad, your brother, your partner, would love.

So they got cracking. They designed a range of Multi-Tools, grooming accessories and outdoor goods. The designs were practical, durable and useful, with a strong focus on adventure. Most of all, they were giftable.

Aided by the team here at Wild + Wolf, their vision was brought to life.

The 12 in one Screwdriver, from Gentlemen's Hardware's second collection, is one of the brand's bespoke Multi-Tools 

A Leading Brand


Major retailers, such as John Lewis and Galleries LaFayette, quickly got on board.

By 2016, Gentlemen’s Hardware was stocked in over 1000 stores. It was recognised in the market as being a leading, innovative lifestyle brand.

The durability and practicality of the gifts, combined with the innovation in the design, immediately appealed to dads and sons alike.


The Cocktail Multi-Tool, from our barware range

Focussing on Innovation


Gentlemen’s Hardware likes to evolve with the gents around it.

So, this season, it’s had a slight refresh. Products that used to have a leathery, vintage feel have now developed a more contemporary design.

The new range features grey packaging for a fresher, cleaner, more premium look.

Tech goods are now a big - and expanding - part of the range. The new Spring/Summer 2020 range features stylish commuter tools such as a Power Bank, a Key Tidy with a USB drive - and much more.

A new, revamped range of cosmetics is also on its way.

Of course, adventure is still a priority. This season is seeing the exciting launch of a Travel Hammock, a Glow in the Dark Water Bottle and many more innovative Multi-Tools.

Focussing on innovation with our Waterproof Phone Case.

Prioritising Sustainability


Gentlemen’s Hardware has been eco-conscious from the get-go. They try to keep their products as plastic-free as possible, only using it when necessary. Most of the cosmetics range is vegan.

This pairs perfectly with Wild + Wolf’s goal to become more sustainable as a company.

USB Key Tidy, from our most recent collection of tech products 

Giving you that perfect gift


From Multi-Tools to gadgets, grooming accessories to barware, from kitchenware to outdoor goods, Gentlemen’s Hardware truly does appeal to every and any gent.

It’s now being distributed to 60 countries and over 5000 shops worldwide. The team remains surprisingly small – and unfalteringly brilliant!
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